Who invented nike sb

Jeffers said he wanted to start the Nike SB team with all "timeless" skaters, not the flavor of the month pros. Nike SB launches their first-ever shoes in March of , a collection of signature Dunks to each of their pros. Supreme teams up with Nike SB for their first of many successful collaborations.

These were limited to pairs and are worth a ridiculous amount of money if you have a pair today. They also released collab Dunks with Zoo York and Chocolate. This is a prime example of Nike borrowing the cool from some of the most well-respected brands in skateboarding. P-Rod is in the prime of his career at this point and is viewed by many as the gold standard of pro skateboarders, this really solidifies Nike SB as a player in the skate shoe world.

His first ad was shot by Atiba and is him doing a switch flip front board on a handrail in Supreme Dunk "Gold Star" Highs. In an interview with P-Rod he said he didn't know they were Supreme Dunks when he put them on for the ad, he just picked them out of a package Nike sent him because he thought they looked dope. This year saw some of the craziest shoe releases in history.

In March , the Pigeon Dunks are released. Nike Sb partners with New York City designer Jeff Staple to release a city dunk designed by him and representing his city. Staple designed a pigeon to put on the heel of the dunks, a true representation of the city. No one could have guessed the demand these shoes would have, not even Staple.

The shoes caused riots on the streets of NYC. After designing these shoes and getting samples, Diamond released a "sneak peek" photo of the shoes, that went viral on Niketown and many other sneaker websites, making them the most viral dunk ever. These shoes are so iconic that you can even wear them in NBA These shoes are significant because they were designed by Paul Rodriguez and Tinker Hatfield famed Nike shoe designer who designed the Jordan 3 to 15 plus many other notable shoes.

They had traditionally just re-done retro shoes. He is currently the most award winning person in skateboarding. Other Notable Nike SB riders:. It is a line of Nike shoes that are specifically designed with skateboarding in mind.

Usually they have a little more padding, are made or more durable materials and have upgraded insoles.

There are white palm tree accents but the real magic happens after wearing the shoe for a while. Once the shoe is worn in the white upper and mid wears down to reveal a red lining underneath. Amsterdam-based artist Parra has long worked with Nike, releasing a colorway for the Air Max 1 in The rest of the shoe is white on the upper, mid, and sole to bring contrast to the bright colors.

Nike is currently offering a true-to-form 10th-anniversary edition of his signature shoe, the Zoom Air Paul Rodriguez. The shoe features a simple design reminiscent of the Gucci print on the sides while being accented by black swooshes and uppers. Since then the Nike SB has created some of the most iconic celebrity collaborations such as the following… The following 8 shoes are some of the most influential of these collaborations. He has been a staple on the Nike SB roster since and has been known for his even-keel approach to skateboarding even when performing the most difficult or tricks A shoe focused on the details, the Nike SB Shane features a minimalist design.

Share this post. New models were only launched in skate shops, each hand-picked by the SB team for their authentic and credible presence within the skate scene and amongst skaters. Skaters, having already disregarded Nike previously for attempting to forge their way into their community for commercial purposes, were not on the lookout for a mass-produced sneaker sold in every sports shop available. Instead, Nike made a commitment to keep each Dunk release limited, sold exclusively at a premium network of independent skate stores and winning over the demographic entirely overnight.

If the skate shop owners, the gatekeepers so to speak, were stocking this shoe, then there must be something in it. This was the mentality. And due to their limited availability and the spaces in which they were sold, skaters were the first to get their hands on new SB Dunk pairs, going on to actually skate them amongst their peers and use them for what they were made for. What this credibility win also did was bring a new customer to the Nike SB Dunk release day queue: sneakerheads, those with no affiliation to the skating scene, and naturally jarring to the skaters who wanted to call the shoe their own.

And as with everything, the larger the demand, the larger the supply, the bigger the flood in the market and the quicker the Dunk would fade into the background, superseded by newer silhouettes that followed a similar formula of hype and yet now sidelined minimalism for something a little more experimental. The early s saw newer Nike SB Dunks kicking it across outer-city Nike outlets and general releases would be on sale at the mainstream retailers.

Pairs that would years before rack up a hefty resale price were, in , worth less than their retail value. This was a real slump for the model. Those that managed to keep ahold of their pairs would later reap the benefits of this — unbeknown to them at the time — but it would be a few years before the reemerging frenzy kicked into play.

What helped this silhouette enormously in its revival from the dead was that all across its timeline, from birth to its saturation in the market, Nike never steered the shoe away from credible sources, references and collaborators.

The brand was still partnering with key players from the skateboarding scene, ignoring mainstream celebrities and brands in the process. The SB Dunk had earned and maintained its respect across a wide span of audiences — skate and non-skate alike — and it was time for it to grow on its pop-culture status in as tactful a way as it had back in The Dunks were not the miraculous catalyst for the comeback of the model, but they did a good job of setting the foundation for what was yet to come.

DSM branding sat atop the tongue whilst the entire silhouette boasted a minimal yet sleek look, highlighting the collaborative efforts of both brands simultaneously. The year saw the Dunk hit the runway. A new world has opened up for the Dunk. Something of the sort was looming in the air — Kylie Jenner was seen donning exclusive and highly coveted pairs of the model across her Instagram channel and Scott was known to be a self-proclaimed Dunk fan. Travis Scott brought a new life to the Dunk, and more importantly, to a new generation.

The Swoosh continued creating the hype when they enlisted Virgil Abloh to try his hand at the silhouette. Vintage Dunks soured in value. The concept of an SB Dunk or Dunk on sale or seen sitting on shelves was no more. There are countless notable releases from and so far, the numbers growing by dozens every few months and each and every pairing reselling for somewhat uncomfortable prices compared to their retail counterparts.

More than a dozen others are expected to drop this year. Every color palette and material picked out by the Swoosh design team and the respective collaborators have had a deep-set rooting in something, whether that be personal, cultural, sport- or fashion-related. The silhouette has gone through a whirlwind of evolution since its introduction in , dividing into two different lines of trainers, one specifically aimed at those cruising on their boards and the other for a more general consumer.

As was in , the Dunk today is highly coveted, surged in price, a cultural commodity, status symbol, work of art, and one of the most iconic models created by Nike. It comes with an archive that few brands, let alone sneaker models, can come into competition with.

An entire full circle has come into swing, this time around boasting a lengthier timeline of heritage, an eclectic and wide-span mix of celebrity endorsements, and an even tighter bonding of streetwear, sneakerhead and skateboarding culture. The Dunk is now an entirely universal silhouette, owned by no one literally and everyone unfortunately not literally at the same time. Long live the Dunk, may you persevere many years more. Delayed quote.

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