Nike can you dig it

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Item specifics. Pre-owned: An item that has been used or worn previously. Read more about the condition Pre-owned: An item that has been used or worn previously. See all condition definitions opens in a new window or tab. Sri Lanka. Unisex Kids. Fabric Type:. Strap Type:. Fall, Spring, Summer, Winter. Paint, Workout, 80s, Sports. Graphic Print:.

Collar Style:. Round Neck. Character Family:. Sleeve Length:. Short Sleeve. Lost your password? Nike is well known for its branding, marketing and advertisement strategy, which is considered a best practice by many scholars and practitioners in the marketing space. From a simple and powerful logo that represents the iconic brand, to a long-lasting slogan that calls for action and attitude.

At the same time, the company associates its image with high performance athletes and a lifestyle that everyone somehow pursues. How to send its message and keep customers engaged while they pretty much stay at home? As a global brand with 1, stores, Nike closed more than half of stores in China as early as February to protect its employees; and decided, by mid-march to close all stores in the US, as the virus started to spread in the country.

Even for stores that remained opened, the foot traffic has declined significantly. Just like its slogan says, Nike campaigns are not only informative, they are actually pushing customers to do something! It is clear that Nike is taking the opportunity of COVID to engage even more with customers and to expedite its online sales. The plan is to improve its digital marketplace toward boosting online direct sales model, and cutting back on certain parts of its wholesale business.

In that same line, the company recently announced its new CEO, appointed in October Nike has been one of the few companies that spot on with its response to COVID by showing social responsibility when closing stores early, creating new space to engage with customers during the pandemic, and by taking the opportunity to expedite its digital transformation.

Nike News. Bain, Marc. Gillil, Nikki. Hanbury, Mary. Com , March 24, Mobile Marketer. Rival IQ. Specifically, since online sales are increasing across the board at most ecommerce compnies, is this just a macro effect, or is it really because the digital apps that Nike has invested in is really helping to drive that growth? Another question I had was whether this growth will be sustained throughout the pandemic.

It does seem that a lot of people were massively buying items especially in the beginning but as quarantine became more normalized, the buying has been shown to taper off.