Sony ericsson can i go now

But details about the product are scarce until it launches in the second half of next year. That said, executives alluded to the fact that these two new phones will play a much larger role in the company's "new" strategy to better integrate entertainment on mobile devices and other devices throughout the home. What's interesting about this supposedly new strategy for the company is that it doesn't sound terribly new. Sony Ericsson was formed in as a joint venture between a media company and telecommunications equipment maker.

And since , it has been selling its Sony Walkman phones, which allow people to listen to digital music on the go. But now the company claims that its "Entertainment Unlimited" strategy takes things to a new level, where consumers can share and access media across multiple products from cell phones to PCs to their TV screens.

The idea sounds like a good one, but it happens to be one that its competitors share. Nokia, the world's largest cell phone maker, has been developing an entire service platform called Ovi for more than a year that allows users to share files from the PC to the phone and vice versa. And one of the things that has made Apple's iPhone so successful has been its integration with the existing iTunes media store, where users get access to music, videos, and podcasts.

While Sony Ericsson's strategy may not be revolutionary, adding more value to its products is likely a necessary move. The entire cell phone market took a beating in the second half of the year, as consumers bought fewer cell phones due to economic concerns. And that trend is expected to continue until the market starts to pick up. The recession hit Sony Ericsson particularly hard. This is compared with a profit of about million euros in fourth quarter of But it's difficult to say if this "new" strategy will help the company much.

The one bright spot in the mobile phone landscape for the next couple years appears to be smartphones. Market research firm IDC recently reported that while overall cell phone sales declined by The problem that Sony Ericsson faces is that it's not competing very well in the smartphone category. As of November, the phone has been available in North America.

But the problem is that it's not offered by any major carrier in the U. Given that the smartphone market is where all the action is expected to be over in the next couple of years, it's surprising that Sony Ericsson would choose high-end feature phones to anchor its new "Unlimited Entertainment" strategy.

The details are still too scarce to know exactly how this will shake out. But Sony Ericsson needs a compelling and affordable smartphone that can take advantage of these entertainment and communication features. It plans to back them up with a The Satio will be running the Symbian S60 operating system, which means you can install the thousands of great apps that are already out there for Symbian, if you can figure out how. Sony Ericsson hinted at an app store coming later this year, so that should help.

Sony Ericsson says that the Satio will combine the best of its well-loved Cybershot camera phones and its Walkman music phones , and if it pulls off the task, this will be one helluva handset. We got our hands on a pre-production model at the launch, and it has huge potential.

It's a great-looking phone, and with the camera's sliding lens cover it almost looks like a very compact camera from the back. The screen is bright and the user interface looks smartly designed. Touchscreens like the Satio live or die on their speed and responsiveness -- hence the rise of the iPhone , which is winner and still champeen on those measures.

So we can't wait to try out the final version of the Satio so that we can put it through its paces and see how it measures up to its potential. Be respectful, keep it civil and stay on topic.