Why sxsw is important

Follow Us. Terms Privacy Policy. All rights reserved. It is still that bubble and what we try to do is pull the curtain aside and have a little more transparency in this particular industry. SXStyle opens up the conference to a lot of panels featuring really amazing women. And if we are not bringing some of our brightest, craziest ideas to life and surfacing them at an event like SXSW, then there isn't going to be a lot of hope in the industry.

It's represented by innovative start-ups, amazing new technologies and fashion's very own consumers. To miss this is to miss where fashion commerce is headed. Some of the tech startups to be noted in for are Group me,geoloqi,yobango,liquid space etc.

Knowing the popularity Apple decided to open up a temporary retail outlet in Austin to increase the ipad2 sale. View all posts by: Jey. Home » Events » What is sxsw and why it is important? Sxsw logo. Related posts:. Your Java application can send SMS for free. Another time my friends and I were all enjoying some free lunch when one of them sat down at this table and started talking to people there. Well it turns out one of the people at the table just so happened to be a speaker for the Interactive panels.

My friend kept asking this person questions about their job and what they plan to talk about and the more my friend asked the more amazed he was to find out who he was talking to. It turns out the guy was a writer. I told my friend that he needed to make sure they exchanged information and kept in touch, which they both did. This awesome app is set to change the whole streaming world by taking a new model of communicating to large audience members in real time and improving on it.

I will talk about this more in the trends section. This is just a small portion of all that happened to me while I was there. The conference covered a number of items that will soon start to impact out lives, one that just launched today actually , driverless cars and personal robots. The issue of robots and A. While walking around one of the things you caught a lot of people doing was holding cardboard boxes in front of their faces. You simply fold the cardboard pieces and you have something that looks like this below.

All you do is drop your phone into the slot and it changes your dept of vision to make it look like virtual reality. This is a layout of how it folds. Pretty cool little toy which is why I picked up two of them in case one broke from wear and tear. So why were people playing with them? Well Google Fiber decided to make a big push during Southby by setting up shop in their downtown location where people could come in and pick up a free headset and some stickers saying where they wanted Google Fiber next in Austin.

I got a few of those plus a nice t-shirt. It turns out the little guy was busy playing soccer but I took his picture anyways. Alright so after all the fun here is what alot of people were after while they were down there taking in all this information. I will mention some of the trends but then list a few of the topics that were covered at Interactive. People go to conferences in hopes of finding that one person who has the solution to their problem back home.

I would talk with so many people about the struggles of their business only to tell them where to look online about how to fix or improve what they were doing.

One business owner said that they were using a portion of their retail store to encourage kids to learn how to build stuff. They told me this came from the idea of seeing so many bored kids in front of their store so they figured why not make a separate space for the kids to teach them stuff while the parents shop.

The parents and kids loved it but they ran into a problem of growth so that is when I told them about this TED talk about how one tutoring center turned into a world wide phenomenon. It had a few ideas that any business struggling with growth can learn from. Businesses are becoming more of a secondary degree for work than a standard option Chances are today you probably know someone who is an Uber driver or works as a freelancer cutting hair through hairstylist apps or even people who do odd jobs here and there.

This new consumer-to-consumer economy is taking off faster than most companies know what to do. People can earn a very comfortable living with just service apps alone now and the best part of about them is that there is no set schedule to follow, you simple log in when you are ready to start work and log off when your tired.

This creates an easier way for people to connect with others instead of going through an temp agency or having to apply for jobs online all the time. Maybe the end for Monster. Who knows. The challenge is that major companies have the money to sink into these apps in order to get a large share of this new collaborative sharing economy that is going on between consumers.

All these apps make money by taking a share of the money that is transacted between the two parties. Basically the app is a more efficient method of connecting two people with similar interests and needs. Meerkat Dominated Apps If this is the first time learning about Meerkat then let me tell you why it was the new hot commodity that everyone was talking about. If you are a gamer than you know all about Twitch and how it has changed the whole landscape of video games by turning it into a spectator sport now.

Video game players can turn on their twitch account and start streaming their game playing to all their followers and anyone watching. Well, Meerkat does the same thing except it is on your phone now. So you could build a following of people to find out what you are doing right at that moment and stream it. Think Facetime but instead of 1-to-1 call it is 1-to-all your followers in real time.

That is why so many people love the app because now instead of sitting at your computer and using a web cam to stream what you are doing you can now use your phone and stream wherever. What does this do to the internet and service usage? It puts a huge demand on internet service and requires high amounts of bandwidth. Curious to read what people are saying about this breakout hit? Click the articles below. Meerkat stole the show at SXSW.

Sorry, Twitter. SXSW encourages the Entrepreneur Scene If you walked around chances are you probably ran into a few guys and girls shoving flyers into your hands trying to get you to attend their launch party or swag party, which is where companies give out swag in hopes that you check out their products and learn more about who they are and what they do. I got a pretty sweet expensive swag bag from one of these little parties.

One guy was happy to talk his product and how he started his company so getting to meet the people in charge is not hard to do if you know how to put yourself out there. You never know where they might be in a few months or next year but at least you got to meet and learn about how they got their idea and turned it into reality. SXSW created the startup village which has grown to help startup companies gain more appeal and attention.

But why is the startup village so important to entrepreneurs and why would you want to get your company in there next year? Easy, it connects existing companies that are failing to innovate with up-and-coming companies. This is how startup companies find new clients so it keeps them growing. That is how the movers and shakers work. In order to get more people aware of the movie the studio created a brilliant ad campaign to get people interested in watching the movie by playing with their emotions.

They launched a tinder account that looked like a normal 25 year old female just looking for love in Austin. If you were one of the unlucky ones to fall for it then you were not alone. Many guys apparently fell for it because just when you thought the conversation with her was getting interesting she linked you over to her instagram page where , at the time, it listed a film trailer for the movie and the poster for the film, the studio has since added more content now.

All in all, it got a lot of people talking about SXSW and the innovation of marketing and advertising that went into that campaign. Interacting with People Face to Face tops them all All the apps and wearables and technology out there is pretty damn impressive now but nothing beats and probably will never beat face-to-face interaction.